Build a better-connected firm

The software used by leading law and professional services firms to integrate laterals and mergers, increase cross-selling, and deliver effective thought leadership.

WHY FIRMS CHOOSE PASSLE

Solving your firm’s biggest growth challenges

From laterals and mergers to cross-selling and thought leadership, Passle powers the commercial moments that matter most to professional services firms.

Drive success with laterals & mergers

Map connections across incoming laterals and merging firms, get people publishing fast, and surface the hidden overlaps that accelerate integration from day one.

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Collaborate & cross-sell

CrossPitch AI maps your firm’s expertise and relationships to surface the opportunities your partners would otherwise miss, and delivers them to the right people at the right time.

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Execute more effective thought leadership

Make it effortless for fee-earners to share expertise, and automatic for it to reach clients, prospects, and referrers across email, LinkedIn, and your website.

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TWO PRODUCTS, ONE PLATFORM

Purpose-built for professional services

One platform in two parts, built for and with the world’s best professional services firms. It rolls out fast, integrates cleanly with your tech stack, and keeps improving to hold your firm at the forefront.

CrossPitch AI

AI-powered cross-selling and relationship intelligence. Launched fast, with no disruption to lawyers.

  • Maps expertise and relationships across your entire firm
  • Surfaces cross-selling opportunities direct to partners
  • Lateral hire integration
  • Firm merger support
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Thought Leadership Suite

Make thought leadership simple, scalable and effective for your lawyers and marketing team.

  • Self-service publication: lawyers publish in minutes, not days
  • Built-in approval workflows: keep all your content controlled
  • Create once, distribute everywhere: email, LinkedIn, your website
  • Engagement analytics delivered directly to authors
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“I had my team go through the connection data that CrossPitch provided us before our annual Partner Retreat. With that data, we were able to connect lawyers together who could cross-sell. This worked extremely well, particularly for lateral hires.”

Julia Bennett

Chief Marketing & Business Development Officer, Davis Wright Tremaine

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“Creating visibility for the firm and top-of-mind awareness by delivering substantive and thoughtful insights to clients and prospects has helped us grow our brand.”

Julie Chodos

Chief Marketing and Business Development Officer, Axinn

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“Passle provides a platform that makes the connection from the client to the expertise of the lawyer a lot more direct.”

Phill McGowan

Former Global Director, Corporate Communications, Reed Smith

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“My attorneys have been paying a lot of attention to which types of companies are engaging with their content… they really like that level of feedback that they’re getting.”

Robin Davidson

Head of Business Development & Communications, Boies Schiller Flexner

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benefits

Passle helps you scale thought leadership production with control

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Risk Free

Battle-tested and built for, and with input from, the world’s very best professional services firms

Future Proof

New features and updates are rolled out regularly. Keeping your firm at the forefront of thought leadership best practice.

Out-of-the-Box Delivery

Lightning fast delivery and integration into your tech stack

Agile

Swap and change features based on performance

Ready to tackle your firm’s biggest growth challenges?

See how Passle works for your firm in a 15-minute conversation with our team.

FEATURED INSIGHTS

Solving the challenges of professional services marketing

Working alongside hundreds of firms and thousands of professionals taught us what firms need: zero disruption, immediate impact and exceptional service.