CMO Series Panel: Strategic Cross-Selling, New York

We explored the future of cross-selling at our recent CMO Series Panel in New York.  

Our latest study revealed that 99% of firms are missing out on 10% or more of annual revenue due to the missed cross-selling opportunities – a significant gap no firm can afford to ignore.

This event brought together marketing and business development leaders to explore the strategies, data, and tools to drive real growth and help close the gap.

Key takeaways included:

• What cross-selling programs are working
• Benchmarks for success
• Core actions to take to improve

The session concluded with a networking drinks reception, giving attendees the opportunity to continue the conversation and share experiences.

Speakers