CMO Series Panel: The Art of Cross-Selling, Chicago

Building on the findings from Passle’s Legal Marketing Survey, 84% said their firm struggles to fully realise the potential of cross-selling. Our recent CMO Series Panel Event in Chicago explored how firms can go from talking about cross-selling to embedding it as a strategic driver of growth.

This event brought together senior marketing and business development leaders for a practical discussion on making cross-selling work – not just in theory, but in practice.

Key themes from the conversion included:

• What cross-selling programs are working
• Benchmarks for success
• Core actions to take to improve

The session concluded with a networking drinks reception, offering attendees the chance to continue the discussion and share experiences.

Speakers